Drew’s Seasonal Services.
How a Grande Prairie property care operator went from word-of-mouth-only to $15,000 in booked work in three weeks — by replacing the bottleneck, not just the website.
Three weeks. Three results.
Revenue booked through the new site and AI scheduler in the first 21 days after launch.
Dropped Google Ads from $700/mo to $200/mo. More converting clicks, not fewer. Tighter geo-targeting stopped the budget burn on leads hours away.
A custom-trained chatbot books jobs while Drew’s on a mower. New leads get a response in seconds, not days.
Built different. Runs different.
The situation.
Drew built his company on a simple promise — show up when we say we will, with commercial-grade equipment and zero excuses. The work was excellent. The system around it was leaking. Google Ads were running at $700/month but pulling calls from cities hours away — homeowners who could never realistically book Drew. Voicemails from the few qualified leads were stacking up while he was on a mower. By the time he called back, half had already booked someone else.
What we built.
One engine, four parts. A custom-coded site at drewsseasonalservices.com, structured by season — the way Grande Prairie homeowners actually search. Managed social content posting on a regular schedule. A custom AI chatbot that qualifies inbound leads and books appointments straight into Drew’s calendar at any hour. And we tightened the Google Ads geo-targeting to Grande Prairie and immediate service towns — same campaign, much smaller radius, much sharper spend.
What changed.
Three weeks after launch: $15,000 in booked work. Ad spend dropped from $700 to $200/month — and converting clicks went up, not down, because every dollar was hitting a real local buyer instead of a tire-kicker two provinces over. The chatbot was qualifying leads in seconds, at 4 AM during snow events and 9 PM on Sundays. Drew got back to the work he’d built the company around: showing up.
“Within the first month I had more inbound calls than I could return in a day. That’s a problem I’ll take all year.“
— Drew · Owner/Operator · Drew’s Seasonal Services
Site. Ads. Social. Scheduler.
Drew didn’t buy four services off a menu. He bought one engine, configured around how Grande Prairie property care actually gets sold — and how a one-truck operator actually runs his week.
The Site
Custom-Coded · Season-StructuredA multi-page site structured by season (Summer / Fall / Winter / Spring / Year-Round) — matching how Grande Prairie homeowners actually search.
See builds → Component 02The Ads
Tight Geo · Cut SpendTightened Google Ads to Grande Prairie + immediate towns. Cut spend from $700 to $200/month. More converting clicks. Fewer phantom leads.
See ad packages → Component 03The Social
Managed Posting · On ScheduleWeekly content on schedule — job photos, equipment shots, seasonal reminders — keeping Drew visible while he’s on a mower.
Ask about this → Component 04The Scheduler
Custom AI · Books AppointmentsA custom-trained AI chatbot that qualifies leads and books straight into the calendar — at 4 AM during a snow call, at 9 PM on a Sunday.
Ask about this →Tell us about your business.
Site, ads, social, AI scheduler — built standalone or as one engine, configured around how your customers actually buy. 0% financing, no long contracts, real operator on your account.
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