Capture. Communicate. Close.
Callout is an AI first software and automation company. We take the chaos out of how a business captures, communicates and closes, and we do it at a standard that leaves our clients, the world and our team better than we found them.
Crew on site. Agent picked up on the first ring.
hey do u guys do fence repair? panel came down last night
Thursday 9:00 AM · Deposit paid
We started as a marketing agency. The leads leaked.
We built sites and ran ads for contractors and it worked. Then we watched what happened next. The owner was on a roof, the phone rang out, the quote went out three days late and the job went to whoever answered first. Marketing was never the only problem. Nobody could keep up once it worked, because there was no system behind the phone.
So we built one. First for Rick’s own company, then for Drew, now for anyone with a truck and a number. We are not selling you a system. We are selling you the outcome: every call answered, every job quoted, every job booked, and a business that runs while you are on the roof.
What happens next.
Book a call, or call the agent
Fifteen minutes with one of the three owners. We look at where work is leaking and pick the tier that fits. Want to hear it first? Call 1 819 975 0860 and talk to the agent on our own line.
We build it around you
Your price book, your services, your way of talking. You approve the voice on real test calls before it goes live. Fixed prices in writing, nothing open ended.
Live in 7 days
The agent is answering your number inside a week. No booked job in the first 30 days and that month is free.
Buy them in this order.
AI Sales Agent
Answers every call and text, quotes from your price book and books the job. Live in 7 days. No booked job in the first 30 days, that month is free.
Custom Software
Jobs, quotes, crews and invoices in one system built around how you work. Your website is built in with it. Then a flat retainer that keeps it changing with you.
Full terms
- $500 down, then $750 a month × 6 at 0%.
- Retainer: $399 a month with the Premium agent included, $199 without. Hosting, updates, changes, break fix.
- Builds run $3K to $10K. Tiers on the software page.
- Local SEO setup is part of the site build. Ads are flat fee and switched on once the phone is handled. Ask on the call.
0% financing on any one time price. 10% down, 3 or 6 months, no credit check. We do not sell ads to a business that cannot answer the calls they bring in.
Drew, owner, one truck. Agent, custom field app, Meta ads.


Echo Janitorial is Rick’s cleaning company, cofounded with a friend. He put an AI agent on the phone, automated intake and follow up and cut the busywork. Revenue tripled and it is projected to reach $1.3M this year.
Answering is table stakes. Quoting and booking is the job.
An answering service takes a message. Someone still has to call back, quote and chase. Our agent does the whole job, on your number, from your price book, and takes the deposit.
Text or call 1 819 975 0860 right now. That is the same agent we put on your number, running on our own business. Ask it for a quote.
Text message · Agent
Stop renting the software your business runs on.
Every field service platform charges per seat, forever, and you bend to fit it. We build around how you work, your website is part of the build, and we keep changing it as you grow.
| Over 3 years | What you pay | Who owns it | Honest take |
|---|---|---|---|
| ≈ $6.8KHousecall Pro Essentials | $189 a month × 36, five users | They do | Cheap. If it fits you, keep it. |
| ≈ $29KWorkiz, kitted out | $800 a month × 36 | They do | Rises with every truck. |
| ≈ $140K+ServiceTitan, 10 techs | $45K to $66K a year plus implementation | They do | Built for 20+ techs. |
| ≈ $17KCallout $5K build + retainer | $500 down, $750 × 6, then $399 a month with the Premium agent included. Site included. | You do | Built around you. |
Three owners. One on your account.
One of us is on your account and does the work. No account managers.

Rick Chorney
Built and scaled Echo Janitorial with a cofounder. Builds what we ship.

Marcos Avina
Founded Mario & Squeegee and ran it through university. Handles sales and operations, so he is the first person most owners talk to.

Simon Tesfalem
Taught himself paid ads with no roadmap. Put 18 qualified leads in front of a concrete cutter in seven days on $10 a day.
Four rules.
Files, accounts, data and domain, yours from day one, even if you stop paying. A host once held Rick’s site over a declined $99 payment. Never again.
Flat fees. Your budget goes to Google or Meta, never through us, so we can tell you to spend less.
One of the three of us is on your account and does the work.
Most owners need the workload cut in half, not more marketing. If this won’t pay for itself, you hear it on the first call.
Fair questions.
Where do I start?
Book a call, or call the agent first. Fifteen minutes with a partner. We find where work is leaking: missed calls, slow quotes, software fighting you, nobody finding you. Usually it’s the phone.
Can I hear it before I pay?
Call 1 819 975 0860. That is our own agent on our own number. Ask it what a fence repair costs. That is what your customers will get, trained on your prices instead of ours.
I already use Jobber or Housecall Pro. Why would I switch?
You might not need to. If it fits and the seat bill doesn’t sting, stay. Most people who call us are paying for ten seats and using six, or do something no template will. A custom build fixes both, and the agent works either way.
Does the agent sound like a robot?
Text it and decide. It’s trained on your services and your way of talking. You approve the voice on real test calls before it goes live.
Is any of this under contract?
No. The agent has a one time $500 setup, then it is month to month at $297, $397 or $497 depending on the tier. Software is financed over three or six months and then it’s yours. Ads are flat monthly, cancel any time.
Do I need the marketing too?
Not first. Get the agent and the system in so the jobs you already get stop leaking. Your site comes with the software build. Then turn the taps on. Ads before you can answer the phone is how the last agency burned you.
Tell us what you’re running.
Take fifteen minutes with one of us, or call the agent first. Where work is leaking, what to fix first, what it costs, how fast it goes live.
