AI Sales Agent and Custom Software for Canadian Trades | Callout Digital
AI sales agent for Canadian trades · live in 7 days

Every call. Quoted. Booked.

An AI agent on your number that answers, quotes from your price book and books the job while your crew is still on the roof. Not a system to learn. A problem gone.

The guarantee. No booked job in your first 30 days and that month is free. Month to month. You own everything we build.

Incoming call · 7:42 PMAnswered

Crew on site. Agent picked up on the first ring.

hey do u guys do fence repair? panel came down last night

Quote · from your price book4 sec later
$680 to $940
Fence panel repair20 ft
Posts assessed on siteIncluded
OfferedThu 9:00 · Fri 1:00
CalendarConfirmed
Booked.

Thursday 9:00 AM · Deposit paid

FortuneFeatured, March 2026
revenueEcho Janitorial, Rick’s company
7 daysNumber to live agent
CanadianThree owners, coast to coast

Why we exist

We started as a marketing agency. The leads leaked.

We built sites and ran ads for contractors and it worked. Then we watched what happened next. The owner was on a roof, the phone rang out, the quote went out three days late and the job went to whoever answered first. Marketing was never the only problem. Nobody could keep up once it worked, because there was no system behind the phone.

So we built one. First for Rick’s own company, then for Drew, now for anyone with a truck and a number. We are not selling you a system. We are selling you the outcome: every call answered, every job quoted, every job booked, and a business that runs while you are on the roof.

or call 1 819 975 0860 and talk to it first

What happens next.

01

Start it here, or call

Sign up on this page in about four minutes. Business details, the agreement signed on screen, setup and first month by card. Or book the 15 minute diagnostic with one of the three owners and do it on the phone.

02

We build it around you

Your price book, your services, your way of talking. You approve the voice on real test calls before it goes live. Fixed prices in writing, nothing open ended.

03

Live in 7 days

The agent is answering your number inside a week. No booked job in the first 30 days and that month is free.

Two things we sell

Buy them in this order.

01

AI Sales Agent

Answers every call and text, quotes from your price book and books the job. Live in 7 days. No booked job in the first 30 days, that month is free.

Your numberYour price bookDepositsMonth to month
$297per month · $997 setup, paid up front or $100 down at 0% · live in 7 days

02

Custom Software

Jobs, quotes, crews and invoices in one system built around how you work. Your website is built in with it. Then a flat retainer that keeps it changing with you.

Site includedYou own it0% financingAgent included in retainer
Full terms
  • $500 down, then $750 a month × 6 at 0%.
  • Retainer: $399 a month with the agent included, $199 without. Hosting, updates, changes, break fix.
  • Builds run $3K to $10K. Tiers on the software page.
  • Local SEO setup is part of the site build. Ads are flat fee and switched on once the phone is handled. Ask on the call.
$5K build$500 down · site included · 0% financing

Book the diagnostic

0% financing on any one time price. 10% down, 3 or 6 months, no credit check. We do not sell ads to a business that cannot answer the calls they bring in.

We ran the trucks before we ran the software.
Proof · one truck, Grande Prairie, AB
Drew’s Seasonal Services
“The message came in, the agent booked the deal, I completed the job and the agent got me paid before I left their driveway.”

Drew, owner, one truck. Agent, custom field app, Meta ads.

Drew, Drew's Seasonal Services
First month revenue
3 to 6
Local leads a day
<$1K
Total monthly spend
0
Missed calls

Rick Chorney
Featured in Fortune, March 2026
Revenue at Echo Janitorial · $1.3M projected this year

Echo Janitorial is Rick’s cleaning company, cofounded with a friend. He put an AI agent on the phone, automated intake and follow up and cut the busywork. Revenue tripled and it is projected to reach $1.3M this year.

or call 1 819 975 0860

The AI sales agent

Answering is table stakes. Quoting and booking is the job.

An answering service takes a message. Someone still has to call back, quote and chase. Our agent does the whole job, on your number, from your price book, and takes the deposit.

Text or call 1 819 975 0860 right now. That is the same agent we put on your number, running on our own business. Ask it for a quote.

Call the agent

C
Drew’s Seasonal Services

Text message · Agent

Sample conversation · Tue 7:42 PM
hey do u guys do fence repair? panel came down last night, back yard, maybe 20 ft
We do. 20 ft of panel repair runs $680 to $940 depending on the posts. Thursday 9am or Friday 1pm?
thurs is good. book it
Booked, Thursday 9am. Deposit link coming. Drew will text when he’s on the way.

Deposit · $150 · Pay securely

Custom software · site included

Stop renting the software your business runs on.

Every field service platform charges per seat, forever, and you bend to fit it. We build around how you work, your website is part of the build, and we keep changing it as you grow.

Over 3 years What you pay Who owns it Honest take
≈ $6.8KHousecall Pro Essentials $189 a month × 36, five users They do Cheap. If it fits you, keep it.
≈ $29KWorkiz, kitted out $800 a month × 36 They do Rises with every truck.
≈ $140K+ServiceTitan, 10 techs $45K to $66K a year plus implementation They do Built for 20+ techs.
≈ $17KCallout $5K build + retainer $500 down, $750 × 6, then $399 a month with the agent included. Site included. You do Built around you.
Book the 15 minute diagnosticor call 1 819 975 0860

Who you get

Three owners. One on your account.

One of us is on your account and does the work. No account managers.

Rick Chorney

Rick Chorney

Software & Product

Built and scaled Echo Janitorial with a cofounder. Builds what we ship.

Marcos Avina

Marcos Avina

Sales & Operations

Founded Mario & Squeegee and ran it through university. Handles sales and operations, so he is the first person most owners talk to.

Simon Tesfalem

Simon Tesfalem

Growth & Media

Taught himself paid ads with no roadmap. Put 18 qualified leads in front of a concrete cutter in seven days on $10 a day.

How we work

Four rules.

You own what we build

Files, accounts, data and domain, yours from day one, even if you stop paying. A host once held Rick’s site over a declined $99 payment. Never again.

0% of your ad spend

Flat fees. Your budget goes to Google or Meta, never through us, so we can tell you to spend less.

A partner, not a rep

One of the three of us is on your account and does the work.

We tell you if you don’t need us

Most owners need the workload cut in half, not more marketing. If this won’t pay for itself, you hear it on the first call.

Fair questions.

Where do I start?

Start the agent on this page, or book the diagnostic. Fifteen minutes with a partner. We find where work is leaking: missed calls, slow quotes, software fighting you, nobody finding you. Usually it’s the phone.

Can I hear it before I pay?

Call 1 819 975 0860. That is our own agent on our own number. Ask it what a fence repair costs. That is what your customers will get, trained on your prices instead of ours.

I already use Jobber or Housecall Pro. Why would I switch?

You might not need to. If it fits and the seat bill doesn’t sting, stay. Most people who call us are paying for ten seats and using six, or do something no template will. A custom build fixes both, and the agent works either way.

Does the agent sound like a robot?

Text it and decide. It’s trained on your services and your way of talking. You approve the voice on real test calls before it goes live.

Is any of this under contract?

No. The agent has a one time $997 setup, paid up front or financed at 0% from $100 down, then it is month to month. Software is financed over three or six months and then it’s yours. Ads are flat monthly, cancel any time.

Do I need the marketing too?

Not first. Get the agent and the system in so the jobs you already get stop leaking. Your site comes with the software build. Then turn the taps on. Ads before you can answer the phone is how the last agency burned you.

Fifteen minutes or four

Tell us what you’re running.

Start the agent in four minutes, or take fifteen with one of us. Where work is leaking, what to fix first, what it costs, how fast it goes live.

Call