AI first software and automation · Canada
Callout is an AI first software and automation company. We take the chaos out of how a business captures, communicates and closes, and we do it at a standard that leaves our clients, the world and our team better than we found them.
Watch first
Rick, Simon and Marcos on who we are, how we work and why our prices sit below most agencies. Turn the sound on or switch on captions.
Why we exist
We built sites and ran ads for contractors and it worked. Then we watched what happened next. The owner was on a roof, the phone rang out, the quote went out three days late and the job went to whoever answered first. Marketing was never the only problem. Nobody could keep up once it worked, because there was no system behind the phone.
So we built one. First for Rick’s own company, then for Drew, now for anyone with a truck and a number. We are not selling you a system. We are selling you the outcome.
Fifteen minutes with one of the three owners. We look at where work is leaking and pick the tier that fits. Want to hear it first? Call 1 819 975 0860 and talk to the agent on our own line.
Your price book, your services, your way of talking. You approve the voice on real test calls before it goes live. Fixed prices in writing, nothing open ended.
The agent is answering your number inside a week. No booked job in the first 30 days and that month is free.
What we sell
0% financing on any one time price. 10% down, 3 or 6 months, no credit check. We do not sell ads to a business that cannot answer the calls they bring in.
We ran the trucksbefore we ranthe software.
Proof · one truck, Grande Prairie, AB
Drew · Real clientDrew’s Seasonal Services“The message came in, the agent booked the deal, I completed the job and the agent got me paid before I left their driveway.”
Drew, owner, one truck. Agent, custom field app, Meta ads.
Featured in Fortune, March 2026
Rick Chorney and Echo Janitorial, the cleaning company he built with a friend.
Read it in Fortune ↗ 3× revenueEcho Janitorial is Rick’s cleaning company, cofounded with a friend. He put an AI agent on the phone, automated intake and follow up and cut the busywork. Revenue tripled and it is projected to reach $1.3M this year.
The AI sales agent
hey do u guys do fence repair? panel came down last night, back yard, maybe 20 ft
We do. 20 ft of panel repair runs $680 to $940 depending on the posts. Thursday 9am or Friday 1pm?
thurs is good. book it
Booked, Thursday 9am. Deposit link coming. Drew will text when he’s on the way.
Answering is table stakes. Quoting and booking is the job.
An answering service takes a message. Someone still has to call back, quote and chase. Our agent does the whole job, on your number, from your price book, and takes the deposit. Text or call it right now. That is the same agent we put on your number, running on our own business.
Custom software · site included
Stop renting the software your business runs on. Every field service platform charges per seat, forever, and you bend to fit it. We build around how you work, your website is part of the build, and we keep changing it as you grow.
Cheap. If it fits you, keep it.
Rises with every truck.
Built for 20+ techs.
Built around you.
Who you get
One of us is on your account and does the work. No account managers.
Built and scaled Echo Janitorial with a cofounder. Builds what we ship.
Rick’s storyFounded Mario & Squeegee and ran it through university. Handles sales and operations, so he is the first person most owners talk to.
Marcos’s storyTaught himself paid ads with no roadmap. Put 18 qualified leads in front of a concrete cutter in seven days on $10 a day.
Simon’s storyHow we work
Files, accounts, data and domain, yours from day one, even if you stop paying. A host once held Rick’s site over a declined $99 payment. Never again.
Flat fees. Your budget goes to Google or Meta, never through us, so we can tell you to spend less.
One of the three of us is on your account and does the work.
Most owners need the workload cut in half, not more marketing. If this won’t pay for itself, you hear it on the first call.
Book a call, or call the agent first. Fifteen minutes with a partner. We find where work is leaking: missed calls, slow quotes, software fighting you, nobody finding you. Usually it’s the phone.
Call 1 819 975 0860. That is our own agent on our own number. Ask it what a fence repair costs. That is what your customers will get, trained on your prices instead of ours.
You might not need to. If it fits and the seat bill doesn’t sting, stay. Most people who call us are paying for ten seats and using six, or do something no template will. A custom build fixes both, and the agent works either way.
Text it and decide. It’s trained on your services and your way of talking. You approve the voice on real test calls before it goes live.
No. The agent has a one time $500 setup, then it is month to month at $297, $397 or $497 depending on the tier. Software is financed over three or six months and then it’s yours. Ads are flat monthly, cancel any time.
Not first. Get the agent and the system in so the jobs you already get stop leaking. Your site comes with the software build. Then turn the taps on. Ads before you can answer the phone is how the last agency burned you.
Fifteen minutes or four
Take fifteen minutes with one of us, or call the agent first.
