Software built around your workflow.
Every field service platform makes you change how you work to suit the software. We build the opposite: one system shaped around how your business actually runs, financed at 0%, kept alive on a retainer, and yours outright.
Invoiced the moment it was marked complete
The whole market, honestly. Then why custom.
If the shelf fits, we’ll tell you to stay on it. These are the walls people hit when it doesn’t.
| Callout custom build | Entry SaaS Jobber · Housecall Pro |
Mid market SaaS Workiz · FieldPulse |
Enterprise ServiceTitan |
|
|---|---|---|---|---|
| What you pay | One build, $3K to $10K, financed at 0%. Then one flat retainer. No per seat fees. | $39 to $599/mo. Extra seats $29 to $35 each. | $225 to $325/mo base, $55 to $65 per extra user, AI answering $100 to $200 on top. | $245 to $500 per technician a month, plus implementation. 12 month minimum. |
| Who owns it | You do, from day one. Code and data. | They do. Stop paying, lose access. | They do. | They do, with early termination fees. |
| Fits your workflow | Built around it: your quoting logic, your crews, your invoice rules. | You adapt to their template. | More configurable, still theirs. | Deeply configurable, if you have someone to configure it. |
| Changes as you grow | The retainer is the change budget. A partner keeps building it. | Feature requests into a queue. | Same. | Account manager, if you’re big enough. |
| AI on the phone | Wired in. Quotes and books; the job flows into your system. | Add on, $99+/mo. Takes messages. | Add on, $200/mo. Takes messages. | Phones Pro, $300 to $800/mo. |
| Good for | Three to twenty people paying $300+/mo and fighting their software. | One to three people who fit the template. Stay. | Five to fifteen techs who can absorb the add ons. | Twenty plus techs with a full time admin. |
Competitor prices are their published list prices as of 2026 and can change.
Whatever the whiteboard in your office currently does.
Scheduling, crew assignment, route order, photos from site, completion from a phone with one hand free.
Your price book, your quote template, deposits, and invoicing that fires the moment a job is marked complete.
Every lead, quote and repeat customer in one place, with the follow up chasing itself instead of living in your head.
What each crew, service line and channel actually earns. The numbers most owners only find out at tax time.
The AI Sales Agent, your calendar, Stripe, accounting, and whatever you already refuse to give up.
Your business in month eighteen isn’t your business today. Most builds go stale because nobody’s left to change them. We’re left.
Scoped on complexity. Financed at 0%.
Ten percent down, the balance over three or six months, no banks and no credit check. Then a flat retainer, and the software is yours.
- One core workflow done properly
- Jobs or quoting or dispatch
- Mobile first for the field
- $399/mo retainer, agent included
- End to end: lead to job to invoice
- Crew management and reporting
- AI Sales Agent wired in
- Stripe and calendar integrated
- Multi crew, multi location
- Customer portal
- Custom reporting and forecasting
- Anything the business actually needs
The diagnostic ends one of two ways: a scoped build with a fixed price, or a straight recommendation to buy something cheaper than us.
Hosting, maintenance, monthly updates, change requests, improvements we make unprompted, and someone to call when anything breaks. $199 a month without the AI Sales Agent.
Custom field app + AI Sales Agent, built for a one truck seasonal operator.
Why owning beats renting once you’re past three trucks
Every field service platform on the market is a template. A good one, usually, but a template: someone else decided how a job moves from lead to invoice, and you bend your business to fit. That works right up until the day it doesn’t, and the day it doesn’t usually looks like one of two things. Either you are paying for ten seats and using six, or there is a thing your business does that no drop down menu will ever do. Building your own fixes both.
What “custom” means here
The way we build it, we sit with you and map how work actually moves through your company: how a call becomes a quote, how a quote becomes a job, who gets dispatched, what the crew needs on their phone, and what has to happen for you to get paid. Then we build exactly that, and nothing you will never use. It ends up smaller, faster and easier to learn than a platform with four hundred settings, because it only has your settings.
What you own
The code and the data, from day one. If you stop paying the retainer, the software still runs; you just stop getting updates. It is built on standard tools, so any developer can pick it up. This is the opposite of the rental model, where stopping payment means losing access to your own customer list. We built our own company on this principle; Callout itself runs on a system we built instead of renting someone else’s, and it is the reason the demo works on your business rather than on a slide deck.
What the retainer is for
Software goes stale when nobody is left to change it. That is why the retainer exists. For $399 a month with the AI Sales Agent included, or $199 without, we host it, maintain it, ship monthly updates, take your change requests, make improvements without being asked, and answer the phone when anything breaks. Your business in month eighteen is not your business today, and the retainer is the change budget that keeps the software matching it.
How the money works
Builds are scoped on complexity, not hours: Focused at $3,000, Operational at $5,000 to $7,000, and a Full system at $10,000. Every tier is financed in house at 0% with ten percent down and the balance over three or six months, no bank and no credit check. A $5,000 build is $500 down and $750 a month for six months, and by the time it is paid off most owners have already cancelled a per seat subscription that was costing them the same amount forever.
When to stay on the shelf
If you are one truck on a $39 Jobber or Housecall Pro plan and it fits, keep it; building your own would be the wrong spend and we will say so on the first call. The people it is right for are running three to twenty people, paying $300 or more a month, and fighting their tools every day. For them, owning costs less over three years than a mid market platform, and at the end of it they own something instead of a receipt.
What a build looks like
- Week 0. The free diagnostic and a scoping session. You get a fixed price and a timeline in writing.
- Weeks 1 to 2. We build the core workflow first and put it in your hands early, on real jobs, so the feedback is real.
- Weeks 3 to 8. Crews, quoting, invoicing, reporting and the AI Sales Agent are wired in one piece at a time.
- Launch. Your data is migrated in, your team is trained on their phones, and the retainer starts.
- Every month after. Updates, your change requests, and the improvements we make unprompted, so the software keeps matching the business.
Fair questions.
I already use Jobber or Housecall Pro. Why would I switch?
You might not need to. If it fits and the seat bill doesn’t sting, stay. The two walls people hit: paying for ten seats and using six, or a thing their business does that no template will. A custom build fixes both, and you own it.
What if you disappear?
You own the code and the data; that’s the whole point of building instead of renting. Any developer can pick it up. But three partners with their names on the site aren’t going anywhere.
What does the retainer actually cover?
$399 a month with the AI Sales Agent included, $199 without. Hosting, maintenance, monthly updates, the changes you ask for, improvements we make on our own, and a partner to call when anything breaks.
How is this financed?
In house, at 0%. Ten percent down, the balance over three or six months, no banks and no credit check. A $5K build is $500 down and $750 a month for six months.
Bring us the whiteboard.
Fifteen minutes on how the work actually moves through your business. We’ll tell you what it takes to put it in software, or which off the shelf tool to buy instead.