Apr 6, 2026 · Callout
Welcome to Callout Digital
Why we stopped calling ourselves an agency, and the four parts we build instead: the site, the brand, local search and paid ads.
Field notes
Notes from the work.
What we learn running the phones, software and marketing for owner run trades and service businesses across Canada. Blog posts are the lessons. Case studies are what happened on a real account, named with the owner’s permission.
Field notesWeekly
New postEvery Tuesday
Built onReal accounts
Case study · Drew’s SeasonalLandscaping
$2K → $10K+
First monthRevenue
Local leads3 to 6 a day
SpendUnder $1K
Echo JanitorialFortune
3×
Revenue, projected $1.3M
Landscaping · Grande Prairie, AB · Full build
Drew’s Seasonal Services
One truck, about a thousand dollars a month going to leads from towns he couldn’t drive to, and calls ringing out while he was on a machine. We fixed the ads, put the AI Sales Agent on his line and built a field app that invoices the moment a job is marked complete.
$2K → $10K+First month revenue
3 to 6Local leads a day
Under $1KMonthly spend, all in
Same dayJob done to paid
Janitorial · Abbotsford, BC
Echo Janitorial
Rick’s own cleaning company, where everything we sell was run first. Revenue went from $242K toward a projected $1.3M by cutting the busywork out of the day.
Painting and home care · Victoria, BC
Place of Peace Services
A brand new business with nothing online. Site, Google Business Profile and search campaigns went live in one launch, so there was traffic from day one.
Accounting · Oshawa, ON
YBL Accounting
Monthly SEO and two Google Search campaigns aimed at the clients the firm wants, not everyone who needs a tax return filed.
Pest control
Summit Pest Control
A long running content program. Steady weekly publishing in a seasonal, question driven search market.
Fencing · Fraser Valley, BC
Strong Edge Fencing
Meta lead generation and a site built around how fencing actually gets quoted: by the linear foot, with the options homeowners choose between.
Every client here agreed to be named. Where a number is specific, it came from the account. How we write case studies
No pitch
Your trade, your town, same system.
Fifteen minutes and we’ll map what this looks like for your operation, what goes live first and what it pays for next.